A structured and well thought through sales plan is critical for any business organization to have in place when they are looking to have sustainable and profitable growth. A multi pronged approach which covers all aspects from product offering, to performance measurement to pitching lays the foundation for a robust sales organization.
Each business owner today is selling to a highly informed buyer/customer who is well connected and knowledgeable about competitors’ offerings looking for easy, integrated experiences. The need of the hour is to map the sales process to the buying process. Thus it becomes increasingly important to have the right enablement strategy and tools for the sales function in your organization. This strategic sales planning course will equip and empower you and your team to deliver better results and close more deals.
The key benefits of this course are
- Increased productivity and efficiency in sales operations
- Improved effectiveness in sales performance
- Standardized best practices
- Reduce ramp time
- Easier onboarding of sales people
- Improved lead conversion rates
The course consists of 6 sessions, 90 minutes each to cover the following topics
- Sales planning: how you should productize your offerings, sales enablement requirements, what to measure, team planning, designing compensation plans
- Buyer persona: know how you should pin point your ideal client, what parameters are most relevant, how it impacts your sales pipeline
- Sales process: how to lead your prospect across various buying stages, key elements of good sales messaging, technology integration
- Proposal making: best way to present your idea to elevate buyer interest, key things to keep in mind while giving demos, digital disruption
- Sales pitch: how to create influence across various touch points to sale, choosing the right sales methodology
- Digital selling: building your brand, leveraging networking, social selling
This course will be a step by step guide for you to build your own Sales Playbook.
You will get a certificate in Sales Planning from ICTMAE, USA
